Leigh McAlister - Böcker

Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables

Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables

Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior

Managing Market Share When Consumers Seek Variety

Theory of Consumer Promotions

The Model

Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior

Managing Market Share When Consumers Seek Variety

Theory of Consumer Promotions

The Model

Dynamic Attribute Satiation Model of Variety Seeking Behavior