Working the Crowd

Eileen Brown began her career in the Merchant Navy and was Shell Tankers’ first female Deck Officer. She then took charge of a container shipping line before managing Microsoft’s IT Professional Evangelist team. She is now CEO of Amastra Ltd, where she works on companies’ social media strategy and online branding.

• 1 Why do we want a social media strategy?2 The new way of communicating3 Your social media success plan4 The tools of the new web5 Networks6 The online brand7 Brand impact and brand success8 Connections and reputation9 Discovery10 Scaling networks11 Relationships and engagement12 Amplifying your message13 Where is it all going?

Eileen has created a masterpiece here in unravelling the complexities, acronyms and challenges presented by the ever-changing world of social media. Whether for the individual, small business or corporation, "Working The Crowd" demystifies how social media can be used to network, communicate, forge business partnerships and gain or share knowledge, backed by Eileen's years of experience in technology and networking. (review of previous edition)