Value of Luxury

Beata Stępień is Professor in the Department of International Management at the Poznań University of Economics and Business, Poland. She has published widely on consumer behaviour and multinational companies. Her recent research has focused on how value is created in new luxury markets.

• 1. Introduction .- 2. Value .- 3.  Luxury supply side .- 4. Exploring luxury – research scope and methodology .-  5. Consumers’ perception of luxury goods value – national context .- 6. Impact of socio-demographic, economic and psychographic consumer traits on luxury value perception – empirical findings .- 7. Who creates value of luxury goods within the value chain? – companies vs consumers’ perspective.