The Media Handbook
A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Inbunden, Engelska, 2019
2 129 kr
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The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations, this seventh edition includes updated statistics and coverage of social media, automation, and the digitization of media.
Produktinformation
- Utgivningsdatum2019-05-23
- Mått235 x 159 x 22 mm
- Vikt492 g
- FormatInbunden
- SpråkEngelska
- SerieRoutledge Communication Series
- Antal sidor258
- FörlagTaylor & Francis Ltd
- ISBN9781138352636
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