'Television: Technology and Cultural Form is a powerful and original book which marked the beginning of a new breed of British accounts of television. Instead of focusing solely on the content of television programs, it examined the shaping effect of television's technological structures upon its characteristic forms.' - Graeme Turner, Centre for Critical and Cultural Studies, University of Queensland, Australia'Television: Technology and Cultural Form changed the way people understand TV. For the first time, a sophisticated critic and historian looked at the all medium's aspects--as a domestic technology, an object of public policy, a fetish of capital, a series of texts, and a creator of audiences... It was the first classic of TV studies.' - Toby Miller, New York University'This book is a classic because it inaugurated ways of thinking about a new technology - television - as part of everyday material culture which are even more pertinent to us now as we enter the digital age.' - Charlotte Brunsdon, University of Warwick, UK'A critical, insightful, iconoclastic and humane reading of television's first half century.' - Roger Silverstone, London School of Economics