Strategies for High-Tech Firms

Marketing, Economic, and Legal Issues

Häftad, Engelska, 2013

Av P.M. Rao, Joseph A. Klein, USA) Rao, P.M. (Long Island University - Post Campus, P. M. Rao

1 149 kr

Beställningsvara. Skickas inom 10-15 vardagar

Fri frakt för medlemmar vid köp för minst 249 kr.

Finns i fler format (1)

Inbunden

3 989 kr

Skickas inom 10-15 vardagar

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

Produktinformation

Utgivningsdatum2013-02-08
Mått174 x 246 x 14 mm
Vikt226 g
FormatHäftad
SpråkEngelska
Antal sidor248
FörlagTaylor & Francis Ltd
ISBN9780765617989

Tillhör följande kategorier

Preface 1. Sustaining Competitive Advantage in a High-Tech Environment 2. Analytical Tools for Marketing High-Tech 3. Pricing Strategies for High-Tech Products and Services 4. IP Primer: A Legal Perspective 5. Inter-Firm Technology Transfers and Collaboration 6. Product and Promotion Strategies in High-Tech Firms 7. Externalities and Ethics: The Social Impact of Technology and How High-Tech Firms' Responses May Intertwine with Their Marketing Strategy 8. Global Dimensions of High-Tech Firm Strategies: The Case of the Pharmaceutical Industry