Strategies for High-Tech Firms 1
bokomslag Strategies for High-Tech Firms
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Strategies for High-Tech Firms

P M Rao • Joseph A Klein • P M Rao • P M Rao

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  • 248 sidor
  • 2013
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
  • Författare: P M Rao, Joseph A Klein, P M Rao, P M Rao
  • Format: Inbunden
  • ISBN: 9780765617972
  • Språk: Engelska
  • Antal sidor: 248
  • Utgivningsdatum: 2013-02-08
  • Förlag: Taylor & Francis Ltd

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