Hoppa till sidans huvudinnehåll

Strategic Communication

Origins, Concepts, and Current Debates

Inbunden, Engelska, 2011

AvChristopher Paul

879 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.


This volume in the Contemporary Military, Strategic, and Security Issues series presents a concise introduction to the evolution, key concepts, discourse, and future options for improved strategic communication in today's U.S. government.Strategic Communication: Origins, Concepts, and Current Debates is a groundbreaking study, the first book explicitly focused on strategic communication as it is currently used and discussed in the U.S. government. Written specifically for those who are new to strategic communication, this incisive book clarifies the definitional debate, explores the history of the term and its practice, and embraces a broad, practical definition.But that is only the beginning. Moving to the realities of the issue, author Christopher Paul reviews dozens of government reports on strategic communication and public diplomacy released since 2000, examining specific proposals related to improving strategic communication in the U.S. government and explaining the disagreements. Most important, he offers consensus and clarity for the way ahead, discussing how disparate elements of the government can be coordinated to master—and win—the "war of ideas" through fully integrated and synchronized communications and actions.

Produktinformation

Hoppa över listan

Mer från samma författare

Hoppa över listan

Mer från samma serie

Hoppa över listan

Du kanske också är intresserad av

Creating Selective Overmatch

Tom Wingfield, Quentin E Hodgson, Lev Navarre Chao, Bryce Downing, Jeffrey Engstrom, Derek Grossman, Chad Heitzenrater, Ryan J Johnson, Christopher Paul, Clint Reach, Michael Schwille, John Yurchak

Häftad

369 kr