Start-Ups and the Mobilization of Social Interactions
Häftad, Engelska, 2023
Av Franck Barès, Bernard Cova, Anicet Nemani, Canada) Bares, Franck (HEC Montreal, France) Cova, Bernard (KEDGE Business School Marseilles, Cameroon) Nemani, Anicet (BIMSTR Agency Yaounde
369 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the ‘start-up nation’, ‘hypergrowth’, and speculation on future business value, there exists an alternative form of entrepreneurship that young entrepreneurs are embracing. They call it “entrepreneurial activism” and its philosophy is “community first, start-up second”. Guiding entrepreneurs to reap the benefits of brand and market development, the authors present a five-step approach on how to develop a community and launch a start-up within it. This guide explores how best to define a cause and create a movement, to recruit volunteers and create opportunities within a community.The collaboration between the three authors creates an enticing mix of entrepreneurship and marketing perspectives that bridges the academic and professional worlds and shares a wealth of business expertise and experience from three continents.
Produktinformation
- Utgivningsdatum2023-06-12
- Mått138 x 216 x 9 mm
- Vikt224 g
- SpråkEngelska
- Antal sidor176
- FörlagEmerald Publishing Limited
- EAN9781804556092
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