Stand for Something

Jeff King is a senior commercial leader in the tourism industry, with an MBA from the Australian Institute of Business. He has built his career by driving performance through people, not just results, working his way from entry-level positions to senior leadership on a unique and uncharted path. He is passionate about creating environments where individuals feel trusted, valued, and proud of their work. Drawing on years of real-world leadership experience–including both successes, mistakes, and writing this book as a dyslexic author–he brings a practical, human approach to leadership that resonates beyond theory.

• Introduction (p. xi) Chapter 1 Your Team Members Are More Important Than Their Tasks (p. 1) Chapter 2 Never Perform a Cost–Benefit Analysis on a Moral Decision (p. 15) Chapter 3 The Secret to Authentic Leadership—Be Yourself (p. 23) Chapter 4 Be Honest. The Truth Is the Truth, No Matter How You Feel About It (p. 31) Chapter 5 Assume Trust, and Trust Will Follow (p. 43) Chapter 6 Loneliness. It Matters (p. 51) Chapter 7 To Motivate, You Need to Understand Motivation (p. 63) Chapter 8 Create an Environment Where People Can Feel Proud (p. 73) Chapter 9 Stand for Something (p. 81) About the Author (p. 91) Index (p. 93)

"Jeff writes directly from his heart. His focus is on care, courage, consistency, and integrity. The practical guidance offered is astounding." - Michael J. Provitera, DBA, MBA, Associate Professor Department of Leadership and Professional Studies