Sport Business in the Global Marketplace

Häftad, Engelska, 2002

Av H. Westerbeek, A. Smith

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Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

Produktinformation

Utgivningsdatum2002-10-04
Mått152 x 229 x 14 mm
Vikt390 g
FormatHäftad
SpråkEngelska
Antal sidor241
Upplaga2001
FörlagPalgrave Macmillan
ISBN9781349508457

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