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Looks at the challenges of delivering important messages to different audiences. This work, using case studies in the areas of diabetes, mammography, and mass communication campaigns, examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact.

Produktinformation

  • Utgivningsdatum2002-12-11
  • Mått152 x 229 x undefined mm
  • Vikt771 g
  • FormatInbunden
  • Antal sidor376
  • FörlagNational Academies Press
  • ISBN9780309072717
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