Speaking of Health 1
bokomslag Speaking of Health

Speaking of Health

Committee On Communication For Behavior Change In The 21st Century: Improving The Health Of Diverse • Board On Neuroscience And Behavioral Health • Institute Of Medicine • National Research Council • National Academy Of Sciences

Inbunden

1279:-

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  • 380 sidor
  • 2002
Looks at the challenges of delivering important messages to different audiences. This work, using case studies in the areas of diabetes, mammography, and mass communication campaigns, examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact.
  • Författare: Committee On Communication For Behavior Change In The 21st Century: Improving The Health Of Diverse, Board On Neuroscience And Behavioral Health, Institute Of Medicine, National Research Council, National Academy Of Sciences
  • Format: Inbunden
  • ISBN: 9780309072717
  • Antal sidor: 380
  • Utgivningsdatum: 2002-11-01
  • Förlag: National Academies Press

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