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Speaking of Health

Assessing Health Communication Strategies for Diverse Populations

Inbunden, 2002

AvCommittee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations,Board on Neuroscience and Behavioral Health,Institute of Medicine,National Research Council,National Academy of Sciences

1 239 kr

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Looks at the challenges of delivering important messages to different audiences. This work, using case studies in the areas of diabetes, mammography, and mass communication campaigns, examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact.

Produktinformation

  • Utgivningsdatum2002-12-11
  • Mått152 x 229 x undefined mm
  • Vikt771 g
  • FormatInbunden
  • Antal sidor376
  • FörlagNational Academies Press
  • ISBN9780309072717
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