soundBait

DJ WILLIAMS, born a radio man to parents who met while working at CFPL Radio in London, Ontario, Canada. He studied Public Relations Management at McGill University in Montreal, Quebec and became the first Canadian citizen to complete the RAB's Radio Marketing Professional program, graduate from Management Training Academy and be a four-time speaker at their annual conference. In 2001, DJ formed The Jetset Media Workshop and served as an independent contractor for Clear Channel Radio, CBS Radio, Entercom, Cumulus and Citadel to develop SPEC campaigns for local direct clients.From 2006 until 2009, D.J. served as the Director of Client Services for Clear Channel Radio’s company-wide, internal advertising agency called Creative Services Group (CSG) where advertising theories, techniques and methods are tested, analyzed and demonstrated prior to being released to sales representatives for presentation to prospects and existing advertisers.

• Introduction: The Power of SoundChapter 1: Sound Bites, Spec Spots, and 60 SecondsChapter 2: The Good Ol’ Days of RadioChapter 3: The Radio Food ChainChapter 4: The Role of the Account ExecutiveChapter 5: The Account Executive ProcessChapter 6: Formula 52Chapter 7: Creativity, It’s Really Not That HardChapter 8: Radio of the FutureChapter 9: You Can Do It; We Can HelpAcknowledgements