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Combining theory with practical application, this collection of real-life, provocative case studies on social issues in sports provides students with the opportunity to make the call on ethical and professional dilemmas faced by a variety of sport and communication professionals. The case studies examine the successes and failures of communication in the corporate culture of sport intersecting with social issues including race, gender, religion, social media, mass media, public health, and LGBTQ+ issues. Topics include the COVID-19 pandemic, the Black Lives Matter movement, sexual abuse scandals, domestic violence, cultural appropriation, and mental health. Each chapter contextualizes a specific issue, presents relevant theory and practical communication principles, and leads into discussion questions to prompt critical reflection. The book encourages students to view the evidence themselves, consider competing ethical and professional claims, and formulate practical responses. This collection serves as a scholarly text for courses in sport communication, business, intercultural communication, public relations, journalism, media studies, and sport management.
Terry L. Rentner is Professor in the School of Media and Communication at Bowling Green State University (BGSU) in Ohio, USA. David P. Burns is Professor in the Department of Communication at Salisbury University in Maryland, USA.
Part I: Introduction to Sport and Social Issues1. Sport and Social Issues: The Touchdowns and StrikeoutsTerry L. RentnerPart II: Diversity, Equity, and Inclusion2. "The Rooney Ruse": Systemic Racism and Hiring NFL Head CoachesDavid P. Burns and Chris B. Geyerman3. When Fandom Stains Your Team: Evaluating the effectiveness of the Utah Jazz’s organizational responses to racist incidentsNicola A. Corbin and Anne Bialowas4. Concussion settlement and racial norming: The NFL fumbles into a crisisCory Young, Terry Rentner and Annemarie Farrell5. Major League Soccer’s Navigation of the 2019 Iron Front CrisisCaleb Bills6. Protecting the Brees brand: How Drew Brees Said "Sorry" for his National Anthem Protest CommentsSteph Doehler7. ‘Kicking Hate Out of Our Game’: San Diego Loyal Soccer Club’s Stand Against Racism and HomophobiaJeffrey W. Kassing, Isaiah D. Utley and Steffanie M. Kiourkas8. Issues and Crisis Management in Athlete Activism: Colin Kaepernick and Take a KneeLillian Feder9. Reputation Management Strategies at ESPNKevin Hull and Denetra Walker10. From Les Esquimaux to The Elks: Addressing Social Responsibility in the Canadian Football LeagueDavid J. Jackson and Lori Liggett11. In the Space of Indecision: Social and Cultural Challenges Facing Major League: Soccer NEXT AcademiesSaleema Mustafa Campbell and Erin E. Gilles12. #WeAreAllMonkeys: Eating Bananas as the Intersection of Hashtag Activism and Anti-Racist SolidarityPratik Nyaupane13. The Milwaukee Bucks: Professional Athletic Labor’s Position in Racist Late-Stage CapitalismKevin G. ThompsonPart III: Gender Equity, Identity, and Sexual Misconduct14. Conquering a Boy’s Club Using an Issues Management Approach: How Women’s Soccer May Pioneer a Path to Pay EquityTerry L. Rentner and David P. Burns15. Communicating in Crisis without the Power to ActBradley J. Baker16. Strategic Resistance through Communication Capital: Rapinoe’s Reframing of Women-Identified Athletes through Mind-Body Performance for Social ChangeElesha L. Ruminski and Dorene Ciletti17. Alysia, Allyson, and Nike’s ‘Band of Brothers’: Exposing the Hypocrisy between Corporate Marketing and Internal PracticesAmy Aldridge Sanford, Nikola Grafnetterova and RJ Loa18. Let Them Wear Shorts! Analyzing the Norwegian Women’s Beach Handball Team’s Uniform Code ProtestMegan R. Hill, Karen T. Erlandson and Katey A. Price19. Sports News Media, Major Leagues, and Intimate Partner ViolenceSteve Ingham, Jade Metzger-Riftkin and Tara McManus20. ‘Play like the Lady you are’: Marketing Women’s Gaelic footballNiamh Kitching21. Trans inclusion in sports: assumed advantages, (un)fairness, and athlete well-beingAaron W. GurllyPart IV: Mental Health and COVID-19 Pandemic22. Athlete Influence in Regard to Mask Wearing: An Application of Social Cognitive TheoryLindsey J. DiTirro and Jennifer R. Allen Catellier23. Controlling the Narrative: NBC, USA Gymnastics, and Simone Biles at the 2020 Summer Olympic GamesAaron W. Gurlly24. "We Hope to See You Soon" The Green Bay Packers' Crisis Management through a Letter to the Fans during COVID-19 Mega-Crisis Julia C. Richmond 25. Blaming Biles: Intersectionality and Organizational Obligations to Mental HealthJeff Nagel and Scott J. Varda26. How Can Organizations Better Support Athletes? A Case Study of the Impact of COVID-19 on Minoritized Communities in Intercollegiate SportYannick Kluch, Shaun M. Anderson and Tomika L. Ferguson