Selected as an Outstanding Academic Title (OAT) 2016 by CHOICE magazine."Cunningham (Ohio State), Fink (Univ. of Massachusetts, Amherst), and Doherty (Western Univ., Ontario, Canada) have produced a broad-reaching exploration of how major theories from disciplines outside sports—sociology, managerial and marketing sciences, economics, social and behavioral psychology, and so on—as well as theories endogenous to sport management have been adapted for and contribute to the advanced study of sport's industrial and social significance. The contributors, many of them top scholars in the field, look at how researchers might best interpret sport's unique interactions (economic exchange, marketing, communication), governance structures (stakeholdership, international policy), products (sport as brand, as good), sociocultural effects (producer of racial, gender, sexual identities), and identities (fan or organizational). The contributors not only make a compelling case for how theory can help scholars understand and operationalize sport's political, economic, social, and entrepreneurial significance but also demonstrate how social scientists can forge new lines of interpretation of sport. Though pricey, this is a requisite survey of social science theory as applied to the field of sport management.Summing Up: Essential. Upper-division undergraduates through faculty." - J. Newman, Florida State University, in CHOICE