Research Methods and Techniques in Public Relations and Advertising 1
bokomslag Research Methods and Techniques in Public Relations and Advertising
Samhälle & debatt

Research Methods and Techniques in Public Relations and Advertising

Bayram Aydin • Emine Sahin

Pocket

1009:-

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  • 224 sidor
  • 2017
The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.
  • Författare: Bayram Aydin, Emine Sahin
  • Format: Pocket/Paperback
  • ISBN: 9783631718766
  • Språk: Engelska
  • Antal sidor: 224
  • Utgivningsdatum: 2017-05-24
  • Förlag: Peter Lang AG

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