Research Methods and Techniques in Public Relations and Advertising

Bayram Oğuz Aydın holds a PhD in Public Relations and Publicity from Selçuk University. His research interests include online communities, education in public relations, online reputation management and crisis management.Emine Şahin is Assistant Professor at Gaziantep University. She holds a PhD in Public Relations and Publicity from Selçuk University. Her research focuses on advertising, interculturality, interpersonal communication and image management.

• Research methods – research techniques – public relations and advertising – netnography – experiment – case analysis – discourse analysis – Delphi method – focus group research – survey – quantitative researches – grounded theory – fear appeal – online communities – crisis communication – political advertisement – social movement.