Relationship Marketing in Professional Services
A Study of Agency-Client Dynamics in the Advertising Sector
Inbunden, Engelska, 1996
3 769 kr
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Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
Produktinformation
- Utgivningsdatum1996-11-14
- Mått156 x 234 x 25 mm
- Vikt793 g
- FormatInbunden
- SpråkEngelska
- SerieRoutledge Advances in Management and Business Studies
- Antal sidor388
- FörlagTaylor & Francis Ltd
- ISBN9780415146074
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