Public Relations: Strategies and Tactics, Global Edition

Häftad, Engelska, 2014

Av Dennis Wilcox, Glen Cameron, Bryan Reber

1 339 kr

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Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honoured public relations techniques. The writing is geared to undergraduates, and many colourful charts and photos are used to enhance major concepts.

Produktinformation

  • Utgivningsdatum2014-08-07
  • Mått204 x 254 x 26 mm
  • Vikt1 058 g
  • SpråkEngelska
  • Antal sidor624
  • Upplaga11
  • FörlagPearson Education
  • EAN9781292056586