Public Relations: Strategies and Tactics, Global Edition 1

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Public Relations: Strategies and Tactics, Global Edition

Dennis Wilcox • Glen Cameron • Bryan Reber

Pocket

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Pocket/Paperback 1209:-

624 sidor
2014

Clearly explains the basic concepts, strategies, and tactics of today's public relations practice

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honoured public relations techniques. The writing is geared to undergraduates, and many colourful charts and photos are used to enhance major concepts.

Författare: Dennis Wilcox, Glen Cameron, Bryan Reber
Format: Pocket/Paperback
ISBN: 9781292056586
Språk: Engelska
Antal sidor: 624
Utgivningsdatum: 2014-08-07
Förlag: Pearson Education