Public Relations and the History of Ideas

Inbunden, Engelska, 2015

AvSimon Moore,USA) Moore, Simon (Bentley University

2 939 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

Finns i fler format (1)

Häftad

899 kr

Skickas inom 10-15 vardagar

This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global. Most of the works significantly precede public relations as a phrase or profession, but all are in no doubt about the force of planned public communication, and the power that lies with those managing the process.The works are stimulating and diverse and were written to address some of society’s biggest challenges. Although not traditionally the focus of public relations research, they have all had a global impact as communicators and as the foundation for fundamental ideas, from spirituality to war and economics to social justice. Each addresses the implications of structured communication between organizations and societies, and scrutinizes or advocates activities that are now central to PR and its morality. They could not ignore PR, and PR cannot ignore them.This book will be essential reading for researchers and scholars in public relations and communication and will also be of inter-disciplinary interest to study in sociology, literature, philosophy, politics and history.

Produktinformation

Utgivningsdatum2015-01-02
Mått156 x 234 x 14 mm
Vikt450 g
FormatInbunden
SpråkEngelska
SerieRoutledge New Directions in PR & Communication Research
Antal sidor158
FörlagTaylor & Francis Ltd
ISBN9780415634540

Tillhör följande kategorier

Chapter 1. Public Relations in the History of Ideas Chapter 2. Virtuous PR - Confucius, Analects Chapter 3. Noble Falsehoods and PR - Plato, The Republic Chapter 4. The Problem of Perfection - Al-Farabi, On the Perfect State Chapter 5. PR and the Subjugation of Reason - Luther, The Ninety-five theses Chapter 6. Willpower and the Expansion of PR - Clausewitz, On War Chapter 7. PR, Scientific Inquiry and Utopian Mysticism - Marx & Engels, Communist Manifesto Chapter 8. Proofing Against Puffing - Mill, On Liberty Chapter 9. Modern Campaign Management? - Gandhi, An Autobiography, or the Story of My Experiments with Truth Chapter 10. Accepting and Fearing PR - Hayek, The Road to Serfdom Chapter 11. PR’s Choice: Creating Audiences or Discovering Individuals - Jung, The Undiscovered Self Chapter 12. PR’s Future: Irrational or Rational? Magical or scientific? Individual or collective?

'Simon Moore’s book offers a full-bloodied rescue of the field from the narrow confines of managing relationships – and trying to quantify them – by reminding us that PR has to relate to the ideas of the time. As this can’t be done without knowledge of important thinking from other times, Public Relations and the History of Ideas offers an excellent primer that ranges across history, space, different fields of thought, and applied communication practice. It offers overdue encouragement to PR scholars and students alike to examine the essential and relevant cultural capital stockpiled in writings by key figures from the past.'David McKie, University of Waikato, New Zealand'More than a view of PR as descending from thought leaders, Moore offers accounts of PR as articulated by notable figures within various political, socio-economic and spiritual contexts. His observations on how power and autonomy have informed "managed public communication" enrich our understanding of the reality-shaping persistence of PR.'Burton St. John III, Old Dominion University, USAEditor of Pathways to Public Relations: Histories of Practice and Profession

Mer från samma författare

Offshore Construction

Stuart Beadnall, Simon Moore

Inbunden

7 469 kr

Strategic Communication and AI

Simon Moore, Roland Hübscher, US) Moore, Simon (Bentley University, US) Hubscher, Roland (Bentley University

Inbunden

999 kr

Strategic Communication and AI

Simon Moore, Roland Hübscher, US) Moore, Simon (Bentley University, US) Hubscher, Roland (Bentley University

Häftad

439 kr

Public Relations and Individuality

Simon Moore

Häftad

829 kr

Global Technology and Corporate Crisis

Simon Moore, Mike Seymour

Inbunden

2 139 kr

Global Technology and Corporate Crisis

Simon Moore, Mike Seymour

Häftad

659 kr

Del 16

Strategic Project Portfolio Management

Simon Moore

Inbunden

439 kr

Sucking Bum Disease

Simon Moore

Häftad

149 kr

Del 211

Spoons 1650-2000

Simon Moore

Häftad

139 kr

Mer från samma serie

Public Relations, Branding and Authenticity

Sian Rees, Sian (University of Swansear) Rees

Inbunden

2 759 kr

Community Building and Early Public Relations

Donnalyn Pompper, USA) Pompper, Donnalyn (University of Oregon

Inbunden

2 759 kr

Social Media and Public Relations

Judy Motion, Robert L. Heath, Shirley Leitch

Häftad

829 kr

Propaganda and Public Relations in Military Recruitment

Brendan Maartens, Thomas Bivins, USA) Bivins, Thomas (University of Oregon

Inbunden

2 679 kr

Financial Communication

Keith Butterick

Inbunden

959 kr

International Public Relations

Ian Somerville, Owen Hargie, Maureen Taylor, Margalit Toledano, UK) Somerville, Ian (University of Ulster, Owen (University of Ulster) Hargie, USA) Taylor, Maureen (University of Oklahoma, New Zealand) Toledano, Margalit (University of Waikato

Häftad

829 kr