Prospect Research Fundamentals

Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations with information to help improve prospect research efforts and maximize results. It features proven and new methods and research strategies to uncover major gifts to make fundraising more successful.Important topics include: Prospect management systemsKey research strategies  Predictive modelsProspect screeningEssential research resourcesProspect researchProspect databasesAsk amountsEffective peer screeningMining and prioritizing prospectsBuilding mailing listsProspect identificationTracking prospectsManaging dataTrends in research and technologyPlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.