Major Gift Essentials

Originally published by Stevenson, Inc., this practical resource presents nonprofit organizations with information on how to secure major gifts, including expert advice on how to identify and approach donors and tips, techniques, and best practices for soliciting major gifts.Important topics covered include: Pursuing estate giftsAssessing donor preferencesLeveraging existing endowmentsNaming opportunitiesPromoting bequestsSoliciting major giftsStrategies for first-time donorsDonor communicationCapital campaignsEndowment agreementsLeveraging board membersAccountabilityCumulative givingFinancial assessmentDonor referralsPlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.