Making the Ask

Originally published by Stevenson, Inc., this practical resource helps nonprofit professionals improve presentation skills; prepare effective solicitation teams; and train staff, volunteers and board members on the ask. It also gives expert advice on approaching donors for major gifts, tailoring individual proposals, and improving efforts to solicit major gifts.Important topics covered include: Closing techniquesDonor communicationOvercoming call reluctanceThe science of asking questionsNegotiation skillsSetting the ask amountDealing with objections and refusalsProspect conversation startersMajor gifts advisory committeesListening skills tipsDecision delaysUpsellingCorporate solicitationGift proposalsSales skillsEvaluating prospectsPlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.