Alexis Romano is a scholar of dress, design history and visual culture. She teaches at Parsons School of Design and is co-founder of the Fashion Research Network. She holds a PhD from the Courtauld Institute of Art and was the 2020-21 Curatorial Fellow at The Met’s Costume Institute.

• List of Illustrations1. Introduction2. Critiquing the Everyday: Prêt-à-Porter, Paris and Women in Magazines, 1945-19683. Branding Prêt-à-Porter in the Fourth Republic (1946-1958): Modernisation, Cultural Diplomacy and Industry Debates4. Displaying Industrial Modernity in 1950s Elle: Readymade Dress, Rational Space and Women5. Negotiating the Avant-Garde in the 1960s: Stylisme, Industry Debates and Restless Images6. Expanding the Urban Fabric in the 1960s: Redefined Bodies, Dress and City Space7. ConclusionNotesBibliographyIndex

A purposeful redress of French fashion history … bring[ing] to light the historical ‘conception of national and gender identities and modernity’ concerning ‘everyday day dress and women’s lives’ in post-war France.

Alexis Romano is a scholar of dress, design history and visual culture. She teaches at Parsons School of Design and is co-founder of the Fashion Research Network. She holds a PhD from the Courtauld Institute of Art and was the 2020-21 Curatorial Fellow at The Met’s Costume Institute.

• List of Illustrations1. Introduction2. Critiquing the Everyday: Prêt-à-Porter, Paris and Women in Magazines, 1945-19683. Branding Prêt-à-Porter in the Fourth Republic (1946-1958): Modernisation, Cultural Diplomacy and Industry Debates4. Displaying Industrial Modernity in 1950s Elle: Readymade Dress, Rational Space and Women5. Negotiating the Avant-Garde in the 1960s: Stylisme, Industry Debates and Restless Images6. Expanding the Urban Fabric in the 1960s: Redefined Bodies, Dress and City Space7. ConclusionNotesBibliographyIndex

A purposeful redress of French fashion history … bring[ing] to light the historical ‘conception of national and gender identities and modernity’ concerning ‘everyday day dress and women’s lives’ in post-war France.

Alexis Romano is a scholar of dress, design history and visual culture. She teaches at Parsons School of Design and is co-founder of the Fashion Research Network. She holds a PhD from the Courtauld Institute of Art and was the 2020-21 Curatorial Fellow at The Met’s Costume Institute.

• List of Illustrations1. Introduction2. Critiquing the Everyday: Prêt-à-Porter, Paris and Women in Magazines, 1945-19683. Branding Prêt-à-Porter in the Fourth Republic (1946-1958): Modernisation, Cultural Diplomacy and Industry Debates4. Displaying Industrial Modernity in 1950s Elle: Readymade Dress, Rational Space and Women5. Negotiating the Avant-Garde in the 1960s: Stylisme, Industry Debates and Restless Images6. Expanding the Urban Fabric in the 1960s: Redefined Bodies, Dress and City Space7. ConclusionNotesBibliographyIndex

A purposeful redress of French fashion history … bring[ing] to light the historical ‘conception of national and gender identities and modernity’ concerning ‘everyday day dress and women’s lives’ in post-war France.