Her World, Women and Fashion in Singapore 1974-1989

Accidental Career Girl to Working Mother of the Year

Inbunden, Engelska, 2025

AvNadya Wang,Singapore) Wang, Dr Nadya (LASALLE College of the Arts, University of the Arts Singapore,Rebecca Arnold

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Between 1974 and 1989, significant changes were taking place in the lives of Singaporean women and in their local fashion industry. These shifts were not only reflected in but actively shaped by the magazine Her World.In Her World, Women and Fashion in Singapore, Nadya Wang uses dress as a lens through which to view fragments of the magazine over 15 years. Advocating for a new and decentred understanding of the evolution of the Singapore woman, Wang’s writing also traces the creation of a fashion industry that pivoted from seeking validation from global fashion cities to establishing itself as the lead of a Southeast Asian fashion community.Visual analysis of archival materials is combined with oral history interviews to demonstrate how the women of Singapore engaged with local and global ideas, fashion and beauty commodities, and imagery of models and beauty queens in their self-fashioning. Challenging existing understandings of their agency, this book attests to the creativity and adaptability of Singapore women and Singapore fashion designers.

Produktinformation

Utgivningsdatum2025-08-21
Mått160 x 236 x 20 mm
Vikt648 g
FormatInbunden
SpråkEngelska
SerieFashion: Visual & Material Interconnections
Antal sidor224
FörlagBloomsbury Publishing PLC
ISBN9781350465046

Tillhör följande kategorier

Asiens historia inom Historia och arkeologi
Modedesign och textilformgivning inom Kultur
Kulturvetenskap inom Samhalle och politik

Nadya Wang is an independent art and fashion academic. In her professional practice, she is Founder and Managing Editor of Art & Market and Fashion & Market, spotlighting practices in the Southeast Asian art and fashion communities respectively. She is also Editor, Open Space and Reviews, at the International Journal of Fashion Studies. She holds a PhD in History of Art from the Courtauld Institute of Art. More at nadyawang.net.

Introduction1. Between Work and Home: Fashioning Singapore Women, 1974-1979Duties at Home and at WorkSelf-Fashioning in Everyday SingaporePerforming “Masculine” JobsSuccessful Career Women in Domestic Spaces2. Creative Agency: Creating the Singapore Fashion Identity, 1980-1987A Collective Fashion DreamThe Fashion Designers’ Creative AgencyAn Independent “Singaporeanness”3. Mix and Match: Self-Fashioning Singapore Women, 1980-1988Diffusion LinesBoutiques and Department StoresShopping and Wearing Hybrid Looks4. The Racial Politics of Advertising: Selling to Singapore’s Career Women, 1978-1985Beauty in the Eye of the BeholderMake-Up and Covering Up5. The Ideal Look of Singapore Women, 1983-1989The New Ideal FigureLocal Beauty PageantsMultiracial Models6. Ageing Together: Her World, Singapore Women and the Fashion Industry, 1986-1989The Relativity of AgeWorking Mother of the YearDressing One’s AgeThe Maturing Fashion IndustryConclusionBibliographyIndex

Her World, Women and Fashion in Singapore 1974-1989 offers a vital, non-Eurocentric exploration of how fashion magazines, like Her World, have reflected and shaped evolving female and multicultural identities in Southeast Asia. Nadya Wang thoroughly showcases the multifaceted narratives of Singaporean women, the development of a Southeast Asian fashion industry, while also revealing the history and construction of diverse national identities.