Political Reputation Management

Christian Schnee has been Senior Lecturer in PR at the University of Worcester, UK since 2008. He began his career as a spokesperson for the Christian Democratic Party in Germany and served as director of government communications in the city state of Hamburg. Between 2005 and 2006 he was head of international media relations for the 2006 FIFA Football World Cup Office in Hamburg. His degree is in History and Political Science, and his PhD is in Political Marketing. This book is based upon his thesis. He regularly works for the Konrad Adenauer Foundation, Europe’s largest centre-right political think tank, based in Berlin, with offices in 80 countries. The author is invited each year by the Foundation to talk about political PR at professional conferences and seminars to audiences of students, politicians and various professional groups.

• 1. Strategic Reputation Management: Nothing but a myth? 2. Political Communication Management: Understanding the context 3. The Strategic Communication Management Process 4. Reviewing Political Communication Management Practice 5. Communication Management in Action 6. Managing News 7. Managing Resources 8. Debunking the Strategy Myth: Quite tactical after all

'In this careful and thoughtful book, Christian Schnee gets to the heart of the relationship between politicians and their communicators. In his subtle account he challenges conventional wisdom and offers an insightful analysis, based in his own political experience and extensive academic research. A 'must read' for anyone wishing to understand how contemporary politics is communicated' - Heather Savigny, PhD, Senior Lecturer, Bournemouth University, UK'This is an excellent book that offers a thought-provoking insight into political public relations. The practical experience of the author is combined with their theoretical understanding and empirical data to create a unique and authoritative understanding of how senior politicians communicate.' - Dr Nigel Jackson, Reader in Communication and Persuasion, Plymouth University, UK