Personalized News Communication and Media Trust in the Modern Era

Inbunden, Engelska, 2025

AvKirsten Johnson,Burton St. John III,Burton St John III

1 759 kr

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While much has been written about the use of algorithms in audience targeting, we define news personalization in a different way: as attempts by news personnel to build credibility and trust with consumers through a focus on relatable news.

Produktinformation

Utgivningsdatum2025-02-27
Mått155 x 235 x 18 mm
Vikt510 g
FormatInbunden
SpråkEngelska
Antal sidor209
FörlagSpringer International Publishing AG
ISBN9783031753633

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Kirsten Johnson, Ph.D., is a Professor in the Communications Program at Elizabethtown College in Pennsylvania. She has co-authored two textbooks, The Broadcast News Toolkit and Shoot, Edit, Share. She conducts research in the areas of perceived credibility and trust of news, as well as citizen journalism.Burton St. John III, Ph.D., is Professor of Public Relations at the University of Colorado, Boulder. His research encompasses risk and crisis communication involving the fields of public relations and journalism.

Chapter1.Introduction.- Chapter2.The Personalization of News, Credibility, and Trust.- Chapter3.The Tenets of Journalism.- Chapter4.The Erosion of Media Credibility and Rebuilding Trust Through Personalization.- Chapter5.The Customization of News.- Chapter6.Social Media and Personalization.- Chapter7.Interacting with the Audience through News Comment Sections.- Chapter8.Engaged Journalism and Personalized Content.- Chapter9.Personalized Communication and the Role of Public Relations.- Chapter10.The Perceived Credibility of Public Relations Material as News on Social Media.- Chapter11.Corporate Social Advocacy and the News.-Conclusion.