Organizations in the Face of Crisis

Managing the Brand and Stakeholders

Häftad, Engelska, 2013

Av Dennis W. Tafoya

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Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.

Produktinformation

Utgivningsdatum2013-03-20
Mått140 x 216 x 11 mm
Vikt254 g
FormatHäftad
SpråkEngelska
Antal sidor183
Upplaga13001
FörlagPalgrave Macmillan
ISBN9781349455294

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PART I: THE ORGANIZATION, THE BRAND AND THE ORGANIZATION'S STAKEHOLDERS 1. Acknowledging the Relationship between an Organization, its Stakeholders and Brand 2. The Nature of Organization, Brand and Stakeholder Dynamics: When Problems Set the Stage for a Crisis 3. Stakeholders, the Stakeholder Network and the Brand Network: How the Stakeholder Network Effects Crisis Management Efforts PART II: STRATEGY AND THE EMERGENT CRISIS 4. Understanding the Nature of a Crisis: Why it has the potential to Effect an Organization, its Stakeholders and the Brand 5. The Emerging Crisis and the Phenomenon of the Stakeholder Swarm: Stakeholder Influence on Network Equilibrium, Brand Attractiveness and Crisis Management Efforts 6. Managing the Brand Trauma (that accompanies a brand crisis) PART III: IMPLEMENTING THE STRATEGY 7. Building a Crisis Management and Recovery Plan 8. The Emergence of a Crisis in Complex Adaptive Systems - the Organization, its Brand, Stakeholders and the Future