New Perspectives in Global Environmental Disasters
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New Perspectives in Luxury Branding
Häftad, Engelska, 2015
739 kr
Beställningsvara. Skickas inom 7-10 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.
New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain:- The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brands
Produktinformation
- Utgivningsdatum2015-10-29
- Mått165 x 240 x 12 mm
- Vikt666 g
- FormatHäftad
- SpråkEngelska
- SerieEmerald Gems
- Antal sidor224
- FörlagEmerald Publishing Limited
- ISBN9781785608636
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