Hoppa till sidans huvudinnehåll

New Perspectives in Hospitality Management

Häftad, Engelska, 2015

AvEmerald Group Publishing Limited,,Emerald Group Publishing Limited,Emerald Group Publishing Limited

739 kr

Beställningsvara. Skickas inom 7-10 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.


New Perspectives in Hospitality Management is a unique collection of articles that represent the highest level of scholarship in hospitality research. The articles identify themes that have established themselves as key trends among academics. These include:- Human resource management challenges - new research on labour turnover in luxury hotels and how classic hospitality paradigms have developed - Hospitality marketing - how the tourism distribution channel has been transformed, perceptions on guests' perceptions of customer loyalty and transforming customer satisfaction into 'customer delight' - Experiences and behaviours - understanding quality aspects of restaurant image, hedonic and utilitarian values and how they influence restaurant image, and a customer-based approach to hotel experience and brand equity. The collection provides exemplary analysis of recent research trends concerning marketing and HRM research topics and methodology, while also looking to the future in terms of how information and communication technologies will shape the development of the hospitality sector. It will enable readers to access the most important 'thinkers' active in this arena today.

Produktinformation

  • Utgivningsdatum2015-10-30
  • Mått165 x 240 x 11 mm
  • Vikt666 g
  • FormatHäftad
  • SpråkEngelska
  • SerieEmerald Gems
  • Antal sidor216
  • FörlagEmerald Publishing Limited
  • ISBN9781785608810

Tillhör följande kategorier

Hoppa över listan

Mer från samma författare

Hoppa över listan

Mer från samma serie

Hoppa över listan

Du kanske också är intresserad av

New Perspectives in Economics

Emerald Group Publishing Limited, ,Emerald Group Publishing Limited, Emerald Group Publishing Limited

Inbunden

739 kr

New Perspectives in Policing

Emerald Group Publishing Limited, ,Emerald Group Publishing Limited, Emerald Group Publishing Limited

Häftad

719 kr