Muse on Madison Avenue

Classical Mythology in Contemporary Advertising

Häftad, Engelska, 2002

Av Karelisa V. Hartigan, Karelisa Hartigan, Michael Von Albrecht, Christiane Von Albrecht

649 kr

Slutsåld

Classical mythology frequently serves to promote the good life as defined by American advertising. This book shows how the myths of ancient Greece permeate the persuasive work of Madison Avenue, where advertising promotes a desirable world and lifestyle. In antiquity, a community's myths defined and sustained a common social order; in modern times advertising plays this role. The designers of American advertising have turned to classical myth to give shape to their vision of the American dream.

Produktinformation

Utgivningsdatum2002-01-07
Mått148 x 210 x 10 mm
Vikt220 g
FormatHäftad
SpråkEngelska
SerieStudien zur Klassischen Philologie
Antal sidor158
Upplaga2001
FörlagPeter Lang GmbH
ISBN9783631376522

Tillhör följande kategorier

Reklam inom Ekonomi och ledarskap
Litteraturvetenskap inom Skonlitteratur
Referensverk och tvärvetenskap inom Samhalle och politik
Medievetenskap inom Samhalle och politik
Sociala och etiska frågor inom Samhalle och politik

The Author: Karelisa V. Hartigan (Ph.D. University of Chicago) is Professor of Classics at the University of Florida. There she founded and directed for 23 years Text & Presentation (a comparative drama conference), founded and serves as Co-Director of the Center for Greek Studies, served as Associate Director of UF Honors Program, and has won many teaching awards. She is the author of five books and numerous articles on classical topics.