Multimodal Texts from Around the World

ERNEST S. AKEREJOLA Lecturer and English Language teacher at Macquarie University, Australia IVAN BERAZHNY Senior Lecturer in International Business and Tourism Degree Programmes at HAAGA-HELIA University of Applied Sciences, FinlandYAN FANG recently retired from her position as professor of English and Linguistics in the Department of Foreign Languages, Tsinghua University, ChinaPAULO HENRIQUE CAETANO teaches Language Science, Special Topics on Media Discursive Practices, and Research Methodology at the Federal University of São João del-Rei, BrazilDOROTHY ECONOMOU has had a long career in TESOL and Applied Linguistics, holding positions at Sydney University, Australia, since 1997 TUOMO HIIPPALA studied English, Linguistics and Communication at the University of Helsinki, FinlandMERSINI KARAGEVREKIS is currently working as an EAP/ESP teacher at the University of Macedonia, GreeceCÉLIA MARIA MAGALHÃES teaches Translation at the Federal University of Minas Gerais, Brazil KAWAKIB MOMANI Assistant Professor in the Department of English for Applied Studies at Jordan University of Science and Technology, Irbid, Jordan SRILAKSHMI RAMAKRISHNAN Postdoctoral Research Associate in the College of Education at The University of Arizona, USAMAREE STENGLIN Lecturer in Literacy and Learning in the Faculty of Economics and Business, University of Sydney, Australia

• List of Photographs List of Figures List of Tables Acknowledgements Notes on Contributors Introduction: Multimodal Texts from Around the World: Cultural and Linguistic Insights; W.L.Bowcher PART I: AFRICA AND THE MIDDLE EAST Nigeria: Multimodality in Òkó Folktale Discourse and its Sociosemiotic Purposes; E. Akerejola Jordan: Schematic Representations in Election Advertisements in Jordan; K.Momani PARY II: EUROPE Greece: Multimodal Text Analysis of Three Modern Greek Printed Advertisements Employing the Persuasive Modes of Ethos, Logos and Pathos ; M.Karagevrekis Finland: The Localisation of Advertising Print Media as a Multimodal Process; T.Hiippala Croatia: 'G local isation': Exploring the Dialectic between the Local and the Global; M.Stenglin Russia: Alcohol Advertising in Aeroflot ; I.Berazhny PART III: ASIA AND OCEANIA India: 'In India, nobody wants to be dark': Interpreting the Fairness Ideology Through Intersemiotic Complementarity; S.Ramakrishnan China: A Multisemiotic Analysis of a Chinese Long Scroll Painting; Y.Fang Japan: Multimodality in Japanese Anti-war Placards; W.L.Bowcher Australia: Standing out on Critical Issues: Evaluation in Large Verbal-visual Displays in Australian Broadsheets; D.Economou PART IV: NORTH AND SOUTH AMERICA USA: Multilingual California: Spanish in the Market; C.Colombi Brazil: A Comparative Study of Brazilian and British Images of the Black Body; C.Magalhães & P.H.Caetano Index

'This collection is an invaluable source of empirical studies for researchers, teachers, and graduate students interested in using social networking tools in language learning and teaching. Thus, the book will be of utmost value for those in search not only of studies that will inform them about recent literature but also of empirical investigations that can be used as a model for future studies.' - Functions of Language