RICHARD C. MADDOCK is in the private practice of psychology and is licensed in Arkansas and in Tennessee. He is board certified in psychology, holding the ABEPP certification. He is also a member of the Arkansas Psychological Association and the American Psychological Association. He is an Assistant Professor at Arkansas State University in Jonesboro, Arkansas where he teaches statistics and research design. Dr. Maddock regularly conducts research and seminars for businesses and other groups on motivation and leadership.RICHARD L. FULTON is vice-president of a $7 billion magazine and book printing company with worldwide locations. He has also served as a division president of another large commercial printing corporation, as well as a private business consultant. Published in various trade publications, he has co-authored Marketing to the Mind (Quorum Books, 1996) with Dr. Richard Maddock, as well as several video based training modules. He is frequently called upon to speak about leadership, organizational change, and motivation.