Modern Customer – the PHANTOM

Customers on the Run: How Sales must Respond to Radically New Buying Behavior

Inbunden, Engelska, 2023

Av Livia Rainsberger

1 479 kr

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This book shows how companies can - and must - adapt their sales strategies and processes to changing customer expectations in times of digital transformation and markets volatility.

Produktinformation

Utgivningsdatum2023-02-16
Mått168 x 240 x 21 mm
Vikt657 g
FormatInbunden
SpråkEngelska
Antal sidor259
FörlagSpringer Fachmedien Wiesbaden
ISBN9783658391959
OriginaltitelDer moderne Kunde – das PHANTOM

Tillhör följande kategorier

The 3E world: enthusiasm, rush, simplicity.- The 3I person: incognito, informed, independent.- The new B2B customer, the PHANTOM: passionate, highly informed, autonomous, benefit-oriented, terrorised, opportune, mobile.- The (un)conscious motives of the new B2B customer: Characteristics, behaviour, needs and expectations.- Realigning sales to the modern customer: Positioning and offering, sales models and processes, customer approach and acquisition.