Media Today

Joseph Turow is Robert Lewis Shayon Professor of Media Systems and Industries Emeritus at the University of Pennsylvania’s Annenberg School for Communication, USA. He has authored 13 books, edited five, and written more than 160 articles on mass media industries. Turow is an elected Fellow of the International Communication Association and was presented with a Distinguished Scholar Award by the National Communication Association. In 2010 the New York Times called him "the ranking wise man on some thorny new-media and marketing topics." In 2012 the TRUSTe internet privacy-management organization designated him a "privacy pioneer" for his research and writing on marketing and digital privacy.

• About the AuthorPrefaceHow to Use This Book Acknowledgments To the Student Part IThe Nature and Business of Media1 Understanding Mass Media, Convergence, and the Importance of Media Literacy2 Making Sense of Research on Media Effects and Media Culture3 The Business of Media4 Financing and Shaping the Media: Advertising, Public Relations, and Marketing Communications5 Controls on Media Content: Government Regulation, Self-Regulation, and EthicsPart IIThe Media Industries Preface: The Forces Driving Convergence in Media Industries6 The Internet Industry7 The Book Industry8 The News Industry9 The "Magazine Media" Industry10 The Recorded Music Industry11 The Audio Industry12 The Movie Industry13 The Television and Video Streaming Industry14 The Video Game IndustryEpilogueNotesIndex

"Well crafted, detailed, and accessible to both majors and non-majors alike, Turow has created a text worthy of any and all introductory mass media courses."Anthony G. Aggimenti, Senior Lecturer of Media Studies, Mercy University, USA"Media Today continues to provide unparalleled breadth in its focus on all the media platforms and industries that are part of the contemporary media landscape. And it remains the go-to source for up-to-date, seismic shifts in how media content is developed, distributed, and consumed by audiences in the 21st century."Glenn Cummings, Professor of Journalism & Creative Media Industries, Texas Tech University, USA"Joe Turow’s Media Today balances explanations of the foundations of how media operate and recent trends and changes in those media. The updated ninth edition explains in understandable and engaging ways how media are structured, their history, terminology, and current challenges, and why this is relevant to our lives."Matthew P. McAllister, Professor of Media Studies, Penn State University, USA