Produktinformation
- Utgivningsdatum2019-05-18
- FormatHäftad
- SpråkEngelska
- Antal sidor776
- FörlagOxford Univ PR
- ISBN9780198809999
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Fundamentals of Marketing
Paul Baines, Sophie Whitehouse, Sara Rosengren, Paolo Antonetti, University of Leicester School of Business) Baines, Paul (Professor of Political Marketing and Associate Dean (Business & Civic Engagement), Professor of Political Marketing and Associate Dean (Business & Civic Engagement), University of Leicester School of Business) Whitehouse, Sophie (Teaching Fellow in Marketing, Teaching Fellow in Marketing, Stockholm School of Economics) Rosengren, Sara (Professor of Marketing and Retailing; and Head of the Center for Retailing, Professor of Marketing and Retailing; and Head of the Center for Retailing, NEOMA Business School) Antonetti, Paolo (Associate Professor of Marketing and Director of the Global Executive MBA, Associate Professor of Marketing and Director of the Global Executive MBA
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