Marketing and Financial Management

DAVID WALTERS is Professor of Management at the Sydney Graduate School of Management in Sydney, Australia. Prior to joining SGSM he was head of the Business Studies Department in the Division of Economic and Financial Studies at Macquarie University. He has published fourteen textbooks in business and marketing subjects and has acted as a consultant for a number of international companies including Harrods, Laura Ashley, Tesco and Marks and Spencer.MICHAEL HALLIDAY is Professor of Management at the Sydney Graduate School of Management, Australia. Prior to joining SGSM he was with the Macquarie Graduate School of Management and before that was Head of the School of Marketing at the University of Technology, Sydney. Before academic life he worked in marketing with Cadbury-Schweppes in the United Kingdom. He has published widely in international academic journals and is the co-author of three books.

• IntroductionPART ONE: MARKETING AND FINANCE ISSUES FOR MARKETING STRATEGY, ANALYSIS AND DECISIONS Current Perspectives of the Marketing/Finance InterfaceMarketing and Finance in the "New Economy" New Roles New RelationshipsBusiness Planning in the "New Economy" An Integrated ApproachPART TWO: COST IMPLICATIONS AND COST CHARACTERISTICS AFFECTING MARKETING STRATEGY DECISIONS The Financial Implications of Strategic Marketing DecisionsThe Financial Implications of Operational DecisionsPART THREE: FINANCIAL STRUCTURE AND PERFORMANCE CHARACTERISTICS Measuring the Value Created for Shareholders A Marketing Strategy PerspectiveWorking Capital ManagementManaging the Fixed Asset BaseManaging Cash FlowsCapital Structure DecisionsInvestment AppraisalDeveloping and Managing a Business PortfolioPerformance Planning and Control.

'It's new and different in that an entire book emphasising an interface between marketing strategy and finance would appear to fit an unmet need.' - Dr Scott Dacko teaches Marketing Strategy at undergraduate and MBA level, University of Warwick, UK