Managing Sport Facilities and Major Events

Eric C. Schwarz is a Senior Lecturer in Sport Management and Coordinator of the Postgraduate Courses in Sport Business and Integrity at Victoria University, Australia.Hans Westerbeek is a Professor of International Sport Business, Pro Vice Chancellor – Sport, and Dean of the College of Sport and Exercise Science at Victoria University, Australia.Dongfeng Liu is a Professor of Sport Management at Shanghai University of Sport, China. Paul Emery is a retired sport management educator, as well as co-founder and honorary member of the European Association for Sport Management.Paul Turner is a Senior Lecturer in Sport Management at Deakin University, Australia.

• 1. Introduction to Sport Facility and Major Event Management2. Key Success Factors of Operating Sport Facilities and Running Sport Events3. Feasibility Analysis and Market Research for Planning New Sport Facilities and Events4. New Sport Facility Development: Planning, Design and Construction5. New Sport Facility Development: Preparing the Facility Management Infrastructure6. New Sport Facility Operations: Attracting Events7. New Sport Facility Operations: Planning the Event Management Infrastructure8. Attracting Customers: Marketing Sport Facilities and Events9. Running the Sport Event: Event Operations10. Destination Marketing, Image, and Branding through Major Sport Events11. Performance Management: Evaluating Operations12. Performance Management: Legacy and Measuring Impact