Advertising industry insider George Parker dishes the dirt on big advertising agencies and reveals Madison Avenue's best-kept secret: that your business can produce the same quality ad campaigns on its own!
In this no-holds-barred exposé of the dangers of dealing with ad agencies, Parker reveals exactly what you should do to create fantastic-looking, results-producing advertising at a reasonable cost. It's everything Madison Avenue doesn't want you to know.
Produktinformation
- Utgivningsdatum2007-01-16
- Mått190 x 228 x 20 mm
- Vikt537 g
- FormatHäftad
- SpråkEngelska
- FörlagMcGraw-Hill Education
- ISBN9781599180427