Leading in Analytics

The Seven Critical Tasks for Executives to Master in the Age of Big Data

Inbunden, Engelska, 2023

AvJoseph A. Cazier,Joseph A. (Arizona State University; Appalachian State University) Cazier,Joseph A Cazier

369 kr

Beställningsvara. Skickas inom 7-10 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

A step-by-step guide for business leaders who need to manage successful big data projects Leading in Analytics: The Critical Tasks for Executives to Master in the Age of Big Data takes you through the entire process of guiding an analytics initiative from inception to execution. You’ll learn which aspects of the project to pay attention to, the right questions to ask, and how to keep the project team focused on its mission to produce relevant and valuable project. As an executive, you can’t control every aspect of the process. But if you focus on high-impact factors that you can control, you can ensure an effective outcome. This book describes those factors and offers practical insight on how to get them right. Drawn from best-practice research in the field of analytics, the Manageable Tasks described in this book are specific to the goal of implementing big data tools at an enterprise level. A dream team of analytics and business experts have contributed their knowledge to show you how to choose the right business problem to address, put together the right team, gather the right data, select the right tools, and execute your strategic plan to produce an actionable result. Become an analytics-savvy executive with this valuable book. Ensure the success of analytics initiatives, maximize ROI, and draw value from big dataLearn to define success and failure in analytics and big data projectsSet your organization up for analytics success by identifying problems that have big data solutionsBring together the people, the tools, and the strategies that are right for the jobBy learning to pay attention to critical tasks in every analytics project, non-technical executives and strategic planners can guide their organizations to measurable results.

Produktinformation

Utgivningsdatum2023-10-26
Mått183 x 257 x 31 mm
Vikt658 g
FormatInbunden
SpråkEngelska
SerieWiley and SAS Business Series
Antal sidor320
FörlagJohn Wiley & Sons Inc
ISBN9781119800415

Tillhör följande kategorier

Ledarskap och motivation inom Ekonomi och Ledarskap
Databaser inom Data och IT

JOSEPH A. CAZIER, PHD, CAP (Certified Analytics Professional) is the Associate Director of the Center for AI and Data Analytics (AIDA), a Clinical Full Professor at Arizona State University and Emeritus Full Professor from Appalachian State University. Cazier also served as the chief analytics officer for HiveTracks.com, chair of the international working group for bee data standardization and is an editor for the Data and Analytics for Good journal. Cazier also served as vice chair for the development of the book’s companion executive education course, Leading in Analytics, offered by the Professional Development Academy, where participants can hear directly from many of the experts interviewed for this book.

Foreword by Dr. Tim Rahschulte xiAcknowledgments xvIntroduction: The Last Analytics Mile 1The Last Mile to Analytics Success 1Expert Contributors 4Task 0 Analytics Leadership 11Knowledge Begins in Failure 12From Failure to Success 17The Seven Tasks for Analytics Success 22Chapter Summary and Exercises 24Task 1 The Problem 27Solve the Right Problem 28The DAD Framework for Analytics Action 28Finding Valuable Problems to Solve 39The Problem Statement 45Checking for Project Viability 50Prioritizing Viable Projects 52Chapter Summary and Exercises 54Task 2 The Team 61Building a Winning Analytics Team 62Building and Managing Your Team 73Managing the Technical Team 81Engaging Your Team 86Chapter Summary and Exercises 89Task 3 The Data 91Amorphous Asset 92Understanding Data’s Value 92Identifying Valuable Data 97Harnessing Data’s Value 101A Few Vs to Enhance Value 107Quality Data 114Chapter Summary and Exercises 121Task 4 The Tools 125Analytics Mindset 126Executives’ Role in Tools 127Categories of Analytics 131Predictive Analytics Tools 146Prescriptive Analytics Tools 151Tool Synergies 155Limits of Analytics Tools 157Chapter Summary and Exercises 158Task 5 Execution 161Execute = Action 162Process 163People 177Problems 186Chapter Summary and Exercises 189Task 6 Analytics Maturity 191Defining Analytics Maturity 192Visualizing Analytics Maturity 194Growing Analytics Maturity 210Tools for Maturity 218Chapter Summary and Exercises 225Task 7 Responsible Analytics 227Our Analytics Responsibility 228Analytics Discernment 229INFORMS Ethical Guidelines 232Analytics for Good 241Being Responsible for Our Analytics Future 248Chapter Summary and Exercises 261Conclusion: Crossing the Last Mile 265We Must Cross It Together 265Additional Learning Opportunities 268Lasting Principles for Success 269Afterword: Dr. Karl Kempf’s Legacy 271Pioneering Analytics with Formula One Racing 271Teaching Superman to Fly 273Automating Aerospace Manufacturing 273Making Better Decisions at Intel 273Author’s Tribute 274About the Author 275Why Read Leading in Analytics 277Author Index 279Subject Index 283