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Inside the Multinationals 25th Anniversary Edition
A Rugman • Alan M Rugman Professor
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The first edition of this book was a milestone. Applying the new theory of multinational enterprises in a North American context, it popularized internalization theory. Now with a new introduction assessing the ground-breaking contribution of the book, this 25th Anniversary edition gives scholars access to the original text.
- Format: Inbunden
- ISBN: 9781403995919
- Språk: Engelska
- Antal sidor: 164
- Utgivningsdatum: 2006-07-03
- Förlag: Palgrave USA