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Alan M. Rugman, Alain Verbeke - Limits to Globalization and the Regional Strategies of Multinational Enterprises, Häftad

Häftad, Engelska, 2005

Limits to Globalization and the Regional Strategies of Multinational Enterprises

Av Alan M. Rugman, Alain Verbeke

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Beskrivning
The papers in this Special Issue show that a new theory of international management built to explain regional-level strategy and structure is required. Internationalization is a well-understood concept at the macro-level: it refers to the increasing economic interdependence among nations. Unfortunately, in the past two decades, many authors from academia and the public policy sphere have made a conceptual quantum leap, equating internationalization with globalization, i.e., the idea that the world is a fully integrated market place. The problem with such a perspective on globalization is that it assumes away the necessity of selectivity in internationalization. Such selectivity is to some extent introduced at the macro-level, but even more importantly, selectivity in internationalization is mainly a firm-driven phenomenon.
Produktinformation
  • Utgivningsdatum: 2005-01-17
  • Mått: 140 x 216 x 10 mm
  • Vikt: 230 g
  • Format: Häftad
  • Språk: Engelska
  • Serie: mir Special Issue
  • Antal sidor: 170
  • Upplaga: 2004
  • Förlag: Gabler
  • ISBN: 9783409142403
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