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Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
- Format: Pocket/Paperback
- ISBN: 9781349305315
- Språk: Engelska
- Antal sidor: 261
- Utgivningsdatum: 2010-10-06
- Förlag: Palgrave Macmillan