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Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
- Format: Inbunden
- ISBN: 9781137353283
- Språk: Engelska
- Antal sidor: 284
- Utgivningsdatum: 2013-11-19
- Förlag: Palgrave Macmillan