Global Communication

Planning Global PR Campaigns

Inbunden, Engelska, 2025

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Developed as a key companion text for the Global Communication Project (GlobCom), an initiative spanning five continents, the book presents the key concepts that underpin effective communication on a global scale and guides the reader through project development, covering cross-cultural communication processes and virtual collaboration dynamics.

Produktinformation

Utgivningsdatum2025-07-06
Mått155 x 235 x 16 mm
Vikt451 g
FormatInbunden
SpråkEngelska
Antal sidor176
FörlagSpringer Nature Switzerland AG
ISBN9789819675821

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Pavel Slutskiy holds a full-time position of Associate Professor in Communication Management at the Faculty of Communication Arts, Chulalongkorn University, Bangkok. He also holds Associate Professorship in Public Relations from Saint-Petersburg State Electrotechnical University—the first higher education institution in the country to offer a programme in PR. Dr. Slutskiy was born Russia, where he earned his Ph.D. in Journalism (Political Science) from Saint-Petersburg State University. Since 2014, he has worked in Thailand. His research interests include political and legal philosophy of communication, communication theory, philosophy of language, cross-cultural communication, strategic communication and public relations.