Exploring the Rise of Fandom in Contemporary Consumer Culture

Inbunden, Engelska, 2017

Av Cheng Lu Wang, Cheng Lu Wang

3 589 kr

Beställningsvara. Skickas inom 5-8 vardagar

Fri frakt för medlemmar vid köp för minst 249 kr.

Produktinformation

Utgivningsdatum2017-10-31
Mått152 x 229 x 22 mm
Vikt1 107 g
FormatInbunden
SpråkEngelska
SerieAdvances in Marketing, Customer Relationship Management, and E-Services
Antal sidor305
FörlagIGI Global
ISBN9781522532200

Tillhör följande kategorier

Mikroekonomi inom Ekonomi och ledarskap
Antropologi inom Samhalle och politik

Du kanske också är intresserad av

Understanding Consumer Behavior and Consumption Experience

Understanding Consumer Behavior and Consumption Experience

Rajagopal, Raquel Castaño, Rajagopal,, Raquel Castaño

2 959 kr

Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement

Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement

Norazah Mohd Suki

3 779 kr

Innovations in Services Marketing and Management

Innovations in Services Marketing and Management

3 039 kr

Cases on Consumer-Centric Marketing Management

Cases on Consumer-Centric Marketing Management

Vimi Jham, Sandeep Puri, VIMI Jham, Sandeep Puri, Vimi Jham

2 879 kr

Handbook of Research on Consumerism and Buying Behavior in Developing Nations

Handbook of Research on Consumerism and Buying Behavior in Developing Nations

Ayantunji Gbadamosi

3 749 kr

Driving Traffic and Customer Activity Through Affiliate Marketing

Driving Traffic and Customer Activity Through Affiliate Marketing

2 879 kr

Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

Mónica Gómez-Suarez, María Pilar Martínez-Ruiz, Mónica Gómez-Suárez

5 259 kr

Promotional Strategies and New Service Opportunities in Emerging Economies

Promotional Strategies and New Service Opportunities in Emerging Economies

Vipin Nadda, Sumesh Dadwal, Roya Rahimi

3 039 kr

Driving Customer Appeal Through the Use of Emotional Branding

Driving Customer Appeal Through the Use of Emotional Branding

Ruchi Garg, Ritu Chhikara, Tapan Kumar Panda, Aarti Kataria

3 859 kr

Rethinking Market Research for Global Business Integration

Rethinking Market Research for Global Business Integration

4 929 kr