Excellence in Communicating Organizational Strategy

Inbunden, Engelska, 2001

AvDonald P. Cushman,Sarah Sanderson King

1 419 kr

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Essays on how organizations effectively communicate strategy to optimize performance.Effectively communicating an organization's strategy is at the heart of achieving high performance. Organizational strategy manifests itself in different ways, employing differing tactics at the competitive, crisis, marketing, research and development, manufacturing, training, management, and leadership levels. This book explores each of these processes and provides case studies in the ways in which excellent organizations perform in each of these contexts. The essays focus on the what, when, where, and how aspects of excellence in communicating organizational strategy and explore effective practices in large organizations like Microsoft, medium-sized organizations like E-land, and small firms within the pharmaceutical industry.

Produktinformation

Utgivningsdatum2001-07-19
Mått152 x 229 x 20 mm
Vikt472 g
FormatInbunden
SpråkEngelska
Antal sidor269
FörlagState University of New York Press
ISBN9780791450338

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Donald P. Cushman is CEO of The Cushman Group and Professor Emeritus of Communication, University at Albany, State University of New York. He is also the coeditor of the SUNY series, Human Communication Processes. Sarah Sanderson King is CFO of The Cushman Group and Professor Emerita of Communication at Central Connecticut State University. Together they have written many books, including Continuously Improving an Organization's Performance: High-Speed Management, also published by SUNY Press.

1. Excellence in Communicating Organizational Strategy: An IntroductionDonald P. Cushman and Sarah Sanderson King 2. Stimulating and Integrating the Development of Organizational Communication through High-Speed ManagementDonald P. Cushman 3. Killer Strategies for Competitiveness: The Case at MicrosoftDonald P. Cushman and Sarah Sanderson King 4. High-Speed Management Strategies for Competitiveness: The E-land, a Korean MultinationalYong-Chan Kim 5. Intersections between Crisis and Management: A Case StudyB. Thomas Florence and Branislav Kovacic 6. Excellence in Communication During a Crisis: The Case of Indian Point 3 Nuclear Power PlantJoseph T. Pillittere II 7. R&D and Marketing Strategy for Cross-Cultural Cooperation: A Cross-Pacific Study between China and the U.S.Yanan Ju 8. Strategies for Survival in the Global Marketplace: A Study of the Australian Pharmaceutical IndustryRobyn Johnston 9. Beyond Benchmarking Institutional Advancement: Jump-Start to Fund-raising Excellence/ Rod Miller 10. Intuition and Metacommunication Strategies in Times of ChangeErnest F. Martin Jr. 11. The Strategic Impact of Affect on Decision-MakingJohn Penhallurick 12. Training Strategies for Excellence: Selecting the Appropriate Models for the Specific TaskSusanne R. Morris and Robert C. Morris 13. Strategies of Leadership Excellence for Corporate SurvivalRichard J. Dieker 14. A Summary and Conclusion to Excellence in Communicating Organizational StrategyDonald P. Cushman and Sarah Sanderson King List of Contributors Index