Crowd-Based Business Models
Using Collective Intelligence for Market Competitiveness
Inbunden, Engelska, 2021
Av Rajagopal
2 119 kr
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This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, future perspectives in the context of crowd-based business modelling, and collective intelligence are central to the discussions in the book.This book argues that crowd is the pivot of marketing. It fills the knowledge gap in people-led enterprises by integrating the customer ideation process and developing crowd-based business models to achieve performance with purpose. This book proposes crowd-based business strategies in the emerging markets and significantly contributes to the existing literature.
Produktinformation
- Utgivningsdatum2021-07-18
- Mått148 x 210 x 22 mm
- Vikt518 g
- FormatInbunden
- SpråkEngelska
- Antal sidor280
- Upplaga21001
- FörlagSpringer Nature Switzerland AG
- ISBN9783030770822