Crisis Management in the Food and Drinks Industry: A Practical Approach

Inbunden, Engelska, 2005

AvColin Doeg

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This is the only book to deal comprehensively with the management of communications in the food and drinks industry, when there is a food related problem. The second edition lays out the general principles of dealing with a serious problem that has attracted media attention or is likely to do so. It also examines the activities of extremist organizations as well as product tampering and extortion.

Produktinformation

Utgivningsdatum2005-07-29
Mått155 x 235 x 20 mm
Vikt594 g
FormatInbunden
SpråkEngelska
SeriePractical Approaches to Food Control and Food Quality Series
Antal sidor264
Upplaga2
FörlagSpringer-Verlag New York Inc.
ISBN9780387233826

Tillhör följande kategorier

The anatomy of a crisis.- Protecting your brands and reputation.- Preparing for the unthinkable.- The Internet—a two-edged sword.- Tactics to avoid being caught off-guard.- Product tampering—a constant threat.- Issues tracking and management.- Meeting the media.- Do I need help?.- Sources of technical help.- The powers of enforcement authorities.- Managing a crisis.- Diet and health.- Problems facing the food industry.- Dealing with extremist organizations and terrorist threats.- Bioterrorism—a clear and present danger.- Significant crises.- Interesting case histories.- Events that will shape the future.

From the reviews of the second edition: "The second edition of Crisis Management in the Food and Drinks Industry - A Practical Approach is highly actual because the world is worrying about a human pandemic arising from the avian flu epidemic that is spreading from the Far East. ... To all those, involved in management, marketing, public relations, science and technology in the food and beverage industry, as well as crisis management, education and training, this interesting and practical management guide is highly recommended." (Colin Doeg, Advances in Food Sciences, Vol. 28 (4), 2006)