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Luxury is as old as humankind and has sparked multiple debates throughout of history. Hannes Gurzki provides a broad overview of luxury research, highlights and details important perspectives on luxury, and derives practical guidelines for managers based on research.
Dr. Hannes Gurzki is program director at the European School of Management and Technology in Berlin. He has been working as a strategy consultant for several years. He completed his dissertation with Univ.-Prof. Dr. David M. Woisetschläger at the Institute for Automotive Management and Industrial Production (AIP), Chair of Services Management, at the Technical University Braunschweig.
The State of Luxury Research: A Bibliometric Citation Analysis.- Perspectives on Luxury: An Integrative Model.- Decoding Luxury Brand Communications.- Implications for Luxury Brand Management.