Corporate Branding -- Purpose / People / Process

Mary Jo Hatch, Majken Schultz, University of Virginia) Hatch, Mary Jo (, Professor of Commerce at the McIntire School of Commerce, Copenhagen Business School) Schultz, Majken (, Professor of Organization and Leadership

Majken Schultz

Mogens Holten Larsen, Majken Schultz, Mary Jo Hatch, Mogens Holten Larsen, Copenhagen Business School) Schultz, Majken (Professor of Intercultural Communication and Management, Professor of Intercultural Communication and Management, UK) Hatch, Mary Jo (Professor of Organization Theory, Professor of Organization Theory, Cranfield School of Management, Managing Director of Bergsøe 4 A/S (a Danish communication consultancy specializing in integrated communications)) Larsen, Mogens Holten (Managing Director of Bergsøe 4 A/S (a Danish communication consultancy specializing in integrated communications)

Oriol Iglesias, Nicholas Ind, Majken Schultz, Spain.) Iglesias, Oriol (ESADE Business School, Norway) Ind, Nicholas (Kristiania University College, Denmark) Schultz, Majken (Copenhagen Business School

Oriol Iglesias, Nicholas Ind, Majken Schultz, Spain.) Iglesias, Oriol (ESADE Business School, Norway) Ind, Nicholas (Kristiania University College, Denmark) Schultz, Majken (Copenhagen Business School

Nicolai J. Foss, Torben Pedersen, Jacob Pyndt, Majken Schultz, Nicolai J Foss

Mogens Holten Larsen, Majken Schultz, Mary Jo Hatch, Mogens Holten Larsen, Copenhagen Business School) Schultz, Majken (Professor of Intercultural Communication and Management, Professor of Intercultural Communication and Management, UK) Hatch, Mary Jo (Professor of Organization Theory, Professor of Organization Theory, Cranfield School of Management, Managing Director of Bergsøe 4 A/S (a Danish communication consultancy specializing in integrated communications)) Larsen, Mogens Holten (Managing Director of Bergsøe 4 A/S (a Danish communication consultancy specializing in integrated communications)

Majken Schultz, Steve Maguire, Ann Langley, Haridimos Tsoukas, Copenhagen Business School) Schultz, Majken (, Professor, Canada) Maguire, Steve (, Associate Professor, the Desautels Faculty of Management, McGill University, Montreal, HEC MontrA©al) Langley, Ann (, Professor of Management, the University of Cyprus and Warwick Business School) Tsoukas, Haridimos (, Professor

Mary Jo Hatch, Majken Schultz

Michael G. Pratt, Majken Schultz, Blake E. Ashforth, Davide Ravasi, Boston College) Pratt, Michael G. (O'Connor Family Professor, O'Connor Family Professor, Department of Management & Organization, Carroll School of Management, Copenhagen Business School) Schultz, Majken (Professor of Organization and Management, Professor of Organization and Management, Department of Organization, Arizona State University) Ashforth, Blake E. (Horace Steele Arizona Heritage Chair, Department of Management,, Horace Steele Arizona Heritage Chair, Department of Management,, W.P. Carey School of Business, City University London) Ravasi, Davide (Professor of Management, Professor of Management, Cass Business School